Salesforce Lightning being a leading CRM system is popular for its support towards your business and customer needs.

Salesforce Lightning according to Forbes, is the leading and innovative agency in the world for the past four years in a row. It is not a surprise for those who are familiar with the Salesforce Lightning CRM software. Instead of using School spreadsheets, a CRM like Salesforce Lightning can help you better to track and monitor almost everything you can imagine. It helps you to save time and other resources and avoid any headaches that come along with managing a small or large sales team.

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Salesforce Lightning according to Forbes, is the leading and innovative agency in the world for the past four years in a row. It is not a surprise for those who are familiar with the Salesforce Lightning CRM software. There are several reasons for this, and here I am going to discuss the top Salesforce Lightning benefits and why your business needs CRM of your choice.

Territories Management

This is one of the major and fundamental Salesforce Lightning functions does for a company. When you maintain a team of Sales either small or big, how do you manage which territories and which areas are going after? Instead of using School spreadsheets, a CRM like Salesforce Lightning can help you better to track and monitor almost everything you can imagine. It helps you to save time and other resources and avoid any headaches that come along with managing a small or large sales team.

Some of the major Salesforce Lightning Territory Management Functions are as follows:

  • Automation And Lead process and territory management.
  • Assigning leads to users according to the particular business parameters and customize around your specific business needs.
  • Instant email notifications to help sales representatives follow-up with customer and prospects immediately.
  • Helps to achieve greater integrity and better efficiency maintaining call records.

Managing Opportunities and Competitors

In the present scenario, proper business management is essential at every opportunity that comes diligently to succeed. You must keep track of your competitor's actions. A Salesforce Lightning CRM will help you to manage several things such as:

  • To ensure that every opportunity is followed up by distinct in-built tools.
  • Providing faster responses to client’s inquiries about your products or services which provides a positive impact on your customers as well as your business.
  • Keep an eye on your customers and their offerings in the marketplace.
  • Ability to watch out for the deals that have been won or lost due to a competitor for any other reasons.

Order Management

Salesforce Lightning CRM allows you to manage end-user relationships. You can watch out every interaction with your customer from placing an order and beyond. Some other things in management are as follows:

  • Turning estimates into orders easily with just a click
  • Maintaining Automated and Customized reports
  • Customizable dashboards for your organization’s users
  • Maintaining entire customer intelligence based on your customers

Cross Selling and UpSelling

If competition is more that means you need to stay in touch with your customers consistently. A perfect CRM solution helps you know what exactly what your customers needs and what they are missing. With effective Salesforce Lightning utilization, you can easily keep in touch with customers consistently and observe what other products or services you can offer. It will allow you to manage accounts and sales teams to extract more revenue for each customer.

End Notes

Salesforce Lightning being a leading CRM system is popular for its support towards your business and customer needs. Its major advantage is providing truly customized business solutions that help you gain a complete 360-degree view of your customers. 

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Prasanthi Korada
Prasanthi currently writes for https://tekslate.com/ and mindmajix.com, global training companies provide e-learning and certification.

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