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Web Designing Principles That Will Boost Your Conversion Rate

August 31, 2018 by Manchun Kumar

So, these were some of the Web Design Principles that Will Boost Your Conversion Rate. Give them a try once and see t

Are you thinking of the ideas that will boost conversions on your website? Well, answer is present in today’s main keyword only! Do not stress up, Read the headline carefully.

Boost Your Conversion Rate

Got the answer? Yes, you hit it right. The design is what you all need to increase conversion rate of your website. Only design can make difference in it. Many marketers focus and it is true also that importance of SEO, social media, creating lead magnets that convert the conversion rate significantly. But the importance of amazing website design to start with is often overlooked.

Do you know? For deciding if a company is credible or not, around 41% of people say a website’s design is the top criteria, according to research from Stanford University.

So, the matter of overlooking the website design even doesn’t exist. Does whatever it takes, learn website designing, and hire a professional, anything to give it a perfect shot.

Today, in this piece of writing we are going to discuss the following;

A Handful of important design principles that will surely give you an immediate boost in the conversion rate.

Have a look:

1. Utilize the Negative Space and Optimizing the Speed of The Website

  • Achievement Counter
  • Consider Using F-Layout
  • Video Landing Page
  • Use the 8-Second Rule

Let us analyze the mentioned points in detail:

Utilize the Negative Space & Optimizing the Speed of the Website

People want quick search results. They became impatient when the web surfing takes more time than usual. They need quick answers to their questions. It can cost you up to 7% in the conversions, if there will be 1 second delay in the website loading time, according to a research. It is not happening at all. It simply means every second is vital s when it comes to the speed of your website. So, it should be as quick as possible.

To know your page speed and troubleshoot the issues related to that, there are some free tools available. Have a look:

  • Google PageSpeed Insights
  • Pingdom
  • GTmetrix
  • KeyCDN
  • Sucuri

Achievement Counter: 

Most of the business owners believed that people don’t like numbers and stats in the earlier days. But now, the total scenario has been changed. People love to see numbers, stats rather than the text. So, you should use this technique to earn more conversion rate. Add a part of achievement counter showing all the appreciation you have earned. It will lead to positive effects on the mind of the readers. Once you gain the trust from the customer end, users will be a frequently visited client to your site and thus leads to better conversion rate.

Consider Using F-Layout: 

 user’s natural behavioral pattern of surfing a website is to read the whole screen in an “F” shape pattern, according to a research. First, they look from left to right on the screen. After this, they just look over to the end of the page reading some of the contents and at the last; they look over to the bottom right corner of the web page. So, what exactly you should do in this? Put main Call-To-Action (CTA) button along the “F” shaped frame at the top of any web page. Also, on the left-hand side of the web page, do not forget to place the link of your latest blog. This technique could a chance of conversion.

Furthermore, at the bottom-right of your web page, place least important information such as sponsored ads and cookie policy.

Video Landing Page: 

As we know website landing page intention is to market your products or services effectively. Till now, to attract more and more customers to your site, people used to work more and more on info graphics and text. But now it’s high time to go for the Video Landing Pages. Do not drop your jaw after knowing the fact that video landing pages can even increase the conversion rate up to 80%! Surprising isn’t it?

It is because with the static images you cannot tell your potential customers the story of your brand. The video tells you the story about your brand, so when a person watches it, he/she gets to understand your business better, gets emotionally attached to it and thus at last helps in booming the conversion rates.

Use the 8-Second Rule: 

To grab the attention of your website visitors, all you have is 8 seconds. Yes, you heard me right. As a rule of thumb, 8- seconds is the length of the human attention span.

Some of the ways to grab the attention of the user in 8-seconds are as follow:

  • Give attention and importance to every piece of content written on the site.
  • Incorporate multimedia like audio, video and infographics in the website.
  • Also, take into large and catchy headline that attracts the viewer.
  • To divert the user towards your main CTA, try to use attractive images as well.

Final thoughts:

So, these were some of the Web Design Principles that Will Boost Your Conversion Rate. Give them a try once and see the results.


Manchun Kumar

Passionate about education, teaching and knowledge sharing. Spreading awareness about the need to continuously upskill/re-skill to be relevant.

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